"Viva Pinata", an original intellectual property and the latest innovative gaming experience from leading U.K.-based developer Rare Ltd., invites gamers to create an immersive world where living pinatas inhabit an ever-changing environment. Beginning with a few basic tools, players build and take control of this environment, using their creativity and imagination to attract, protect and manage over 60 different pinata species that can visit their world and make it their home. Utilizing hundreds of customizable elements, players can create a unique pinata paradise.

Pushing the capabilities of the hardware, "Viva Pinata" brings a vibrant and engaging gaming experience to the Xbox 360 platform. Appealing to kids, adults, casual gamers and enthusiasts alike, this uniquely customizable and social game rewards and challenges all players regardless of their skill level.